We’re living in the Age of UPA

Discover the truth behind Ultra-Processed Animals (UPAs) – what you’re really eating, and what it’s doing to you.

Ultra-Processed Animals (UPAs) are bred, medicated, and processed in ways that harm your health, your family, and the planet. This is the meat that’s engineered for speed, dosed with antibiotics, and processed long before it reaches your plate.

The system was designed to feed a growing global appetite — but the true cost  is hidden. This campaign exposes the dangers and calls for change.

At the farm

The cause

We’re living in a system built for speed, scale, and profit  – not for human health or sustainability.

Ultra-Processed Animals (UPAs) begin their lives on industrial farms, engineered to grow unnaturally fast and feed the world’s growing demand for cheap meat. From the moment they are born, these animals are dosed with antibiotics and growth hormones to accelerate their growth, often living in overcrowded conditions designed for maximum output.

The Hidden Price of Modern Farming

The modern farming system prioritizes quantity over quality, focusing on efficiency at the expense of human health, the environment, and the well-being of animals. By pushing animals to grow unnaturally fast, we sacrifice safety, sustainability, and long-term food security.

The Global Cost

This system creates the conditions for antimicrobial resistance, environmental degradation, and future pandemics – risks that extend far beyond the farm. The consequences of this industrial model don’t just affect the animals; they affect us all.

At the supermarket

The deception

When you pick up that package of meat at your local supermarket, it might look fresh and wholesome – but looks can be deceiving.

Ultra-Processed Animals (UPAs) are processed long before they ever reach the shelf, often treated with antibiotics, growth hormones, and additives that don’t need to be disclosed to the public.

Ultra-Processed Animals

Ultra-Processed Animals (UPAs) are processed long before they ever reach the shelf, often treated with antibiotics, growth hormones, and additives that don’t need to be disclosed to the public.

Meat

When you pick up that package of meat at your local supermarket, it might look fresh and wholesome – but looks can be deceiving.

At the table

The betrayal

We trust that the food we put on the table is safe, healthy, and good  for our families. But what if the meat we’re serving has been engineered  for speed, treated with antibiotics, and processed long before it reaches your plate?

The promise of the Green Revolution was to feed us better, yet today, we’re feeding our families food that harms.

The promise of the Green Revolution

The promise of the Green Revolution was to feed us better, yet today, we’re feeding our families food that harms.

At the doctor

The health crisis

The consequences of Ultra-Processed Animals (UPAs) go beyond the factory farm and supermarket shelves. These industrial practices directly impact human health. From chronic diseases like heart disease and diabetes to the looming threat of antimicrobial resistance (AMR), UPAs are fueling a health crisis that can no longer be ignored.

The consequences of Ultra-Processed Animals

Escape from the Age of UPA

The good news is that we can fix this. We are not helpless in the face of the UPA crisis, and the path forward is clear: it starts with transparency, regulation, and restructuring the food system.

Mandatory labelling

One of the first and most important steps is mandatory labelling for all meat and animal products. We need clear, truthful information about what’s in our food. The current system is built on misleading marketing, and consumers have the right to know whether their food contains antibiotics, hormones, or growth accelerants. Mandatory labelling would not only empower consumers but also hold producers accountable for what they are selling.

Investor responsibility

Investors have a crucial role to play. The livestock sector and agri-business are fragile, and there are financial risks tied to the continued use of UPAs. Shifting investments towards sustainable food production, regenerative agriculture, and health-focused innovation is not only the right choice but also the prudent one. By driving capital away from harmful practices, we can create systemic change.

Transitioning to better Meat  and alt-proteins

The UPA system thrives on industrial-scale factory farming, which is unsustainable and harmful. A just transition involves shifting away from mass-produced meat and embracing more sustainable and health-conscious options. This includes investing in alt-proteins, supporting regenerative farming, and rebalancing food production so that it prioritizes human health and the environment over profit.

Policy reform

We need governments to step in and regulate the industrial practices that have led to the UPA crisis. This includes incentivizing sustainable farming, creating health standards for food production, and ensuring rigorous oversight of animal-based food production. This is the structural change necessary to ensure that meat production doesn’t come at the cost of public health, the environment, or animal welfare.

What you can do

This campaign has just begun. We need your voice to push for change.

Here’s what you can do today

Join the campaign for a transparent food system.
Demand transparency from brands and retailers
Advocate for mandatory labelling in your country
Support sustainable food options at the supermarket and in your community
Hold investors and corporations accountable  for their role in the UPA system

Ever have the feeling you’re being lied to?

Discover the truth of the age of UPA.

Download the full report

Frequently asked questions

What are Ultra-Processed Animals (UPAs)?

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How are UPAs different from regular meat?

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Why are UPAs dangerous to our health?

Why are UPAs dangerous to our health, and what are the risks linked to eating them?

How do UPAs contribute to antimicrobial resistance (AMR)?

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Who is leading this campaign?

This campaign is being lead by CALF (Campaign Against Livestock Factory Farming) to expose the truth behind Ultra-Processed Animals (UPAs) and their harmful impact on our health, families, and the planet.

CALF is committed to pushing for mandatory labelling, sustainable food production, and a transparent food system.

The campaign is supported by a coalition of like-minded organisations dedicated to creating a more responsible food system.